Honor’s latest handset sold 200,000 phones in two-minute fl ash sale

Honor, the smartphone brand from Chinese manufacturer Huawei, has sold a staggering 200,000 units of its Honor 7 phones in just two minutes during an online fl ash sale. Honor and rival manufacturer Xiaomi have made their mark in the smartphone industry by providing top-quality phones at bargain basement prices. However, it’s the method of selling that has really helped chang the game. Rather than selling phones through stores and offering free handsets on contracts like the traditional powerhouses such as Samsung, LG and HTC do, Honor sells the phones itself online, meaning it cuts out the costs of being stocked in the high street and can therefore sell the handsets much cheaper. The stock also tends to be limited, which coupled with fl ash sales, helps to increase hype and excitement. “Over 9 million people in China have already registered to buy the new Honor 7, whichmarks a great success,” commented Lars-Christian Weisswange, chief engagement and communication offi cer for Europe. The event, which was only available to the Chinese market, saw the three models available sell at an astonishing rate of 1,667 every second. This business model of low costs, low surplus and keen consumer interest clearly leads to results and has helped Honor carve a sizeable chunk out of the market share over its rivals in China. At the moment that success is still yet to translate to the rest of the world. But the new Honor 7 handset could help with that.

It boasts a 1080p 5.2-inch display, a 64-bit Kirin 2.2GHz octa-core processor and 3GB RAM. There is a massive 20.7MP rear camera and an 8MP front camera; comparable to the advanced phone cameras found on Sony mobiles. The only difference between the three models in the range is the storage. There is a choice between 16GB, 32GB or 64GB. However, all models come with microSD support, which provides users with up to 128GB of extra storage. The 16GB version sold for around £210, the middle dual-SIM version for around £230 and the 64GB version sold for approximately £260. This is excellent value for the specs the handsets offer. The Honor 7 will be making its way to the European market later this year, and it will be interesting to see whether the Honor business model will work as well in other countries as it is proving to do in China. If you would like further information about Honor and keep updated as to when the Honor 7 is to be released where you live, or maybe just to learn about the other phones in the Honor range, pay a visit to the company’s site at hihonor.com or its Facebook page at facebook.com/HonorEurope.